SEAR by K.F.

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Recommendation by Cass Lazaro

I can’t make recommendations without making a food recommendation because it’s the most common SME ever since the quarantine started. There’s this new brand called SEAR by KF, and I like it because (I do not intend this pun), it doesn’t spoon-feed food to you. Sear is run by this chef named Kim and what he does is he prepares the food for you, and it arrives at you frozen, whether it’s ribs, steak, or those kinds of dishes. He says, “I do 90 percent of the cooking for you; all I have to do is put it in a pan.” And I think that that’s incredible because it allows him to put in all the love and everything he’s learned through culinary school and all the best practices that he’s acquired through his chef journey into the food but still allows you as a consumer to be part of that preparation process. If we’re having people over, especially friends or loved ones, that’s a great expression of how much we care for them. Because with all due respect to ready-to-eat food, I guess this allows for more fellowship and love which are really important nowadays.

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