COS

Recommendation by Alvin Dee Jr.

COS is an abbreviation of “Collection of Style.” It is owned by fast-fashion giant H&M but operates independently. Since opening its first store in 2007 in London, COS has grown to 167 locations and 30 markets worldwide; online shopping is available in 19 of those markets. COS aspires for longevity and its minimalist silhouettes, use of natural textiles, and restrained color palette have staying power—an antidote to fashion’s inherent ephemerality.

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